
Jon Moulton is not one of those private equity bosses who shuns the limelight - he became the first to appear on the famous neon advertising billboards at Piccadilly Circus yesterday.
Ahead of the launch party for his new Better Capital firm last night, he unveiled a 45 second ad featuring "Debtmageddon", a spinning counter totting up the UK national debt as it passes £800bn.
Passing tourists and vagabonds were bemused to read a string of depressing quotes rolling across one of the screens, next to the McDonald's and Samsung video ads.
"We hang the petty thieves and appoint the great ones to public office," Aesop, 600BC, was followed by: "Blessed are the young, for they will inherit the national debt," President Hoover, 1936.
The final quote is: "UK debt: Resting on a bed of nitro-glycerine," Bill Gross, Pimco, January 2010.
Source: Financial Times - 04 March 2010
Source: Business West Midlands Magazine
Source: eFinancialCareers